Do you need a cool new logo? Is your old logo lacking coolness? Well, why not join millions of other companies by adding a design element that screams cutting edge. That shouts future. That bellows progress.

Add a Millennium Orbital Crescent Swish!

Below is just a tiny example of the multitudes of modern, forward-thinking companies that have used the Millennium Orbital Crescent Swish to their advantage... AND PROFIT! Follow their lead! Let them think for you! Ignore the banality! WHOOSH INTO THE FUTURE!

The dislike of crescent swishes continues! Check out the cool little article about LogoHell featured in Print magazine.

Thanks to my LogoHell rantings, Mother Jones magazine asked me to help with a design article about campaign buttons.

Media Jihad has this very nice thing to say in their Ad Spoof Anarchy posting: "Steve does us all a favor by coining the term 'Millennium Orbital Crescent Swish' to describe that damn elliptical swoosh that everybody is using in logo design." I blush!

For much more comprehensive swoosh coverage, visit Alice Matsumoto's site, 50 Cups of Coffee. 50 Cups is no more, so the link now leads to the Wayback Machine archive. It's slow, but it works.